Useful links: Accessible New Year?, Responsive, App/Apple, Women in Tech

A Resolution for an Accessible New Year talks about the Fix the Web project and gives details and ideas about how you can participate in fixing the web.

The Goldilocks Approach to Responsive Web Design takes a different approach to the concept. Sure to be discussed widely, so go read it.

Understanding Apple is a review of the biography of Steve Jobs with lessons extracted and applied to app developers. Very interesting and worth considering if you are developing apps.

Emily Lewis decided to speak out about her experiences with the long-festering topic of ignorant male colleagues that plagues women in tech. It’s a part of her Here’s Hoping essay.

How To Test Your Site’s Usability Without Breaking The Bank

When you are creating a new site, one of your first steps is to create an interface that is both presentable and useable. But testing for usability takes time and – frankly – money. Which isn’t easy to come by when you are first starting up a website, especially if your company deals largely in ecommerce, and so you need the initial funds to move forward.

Your budget is important, and so you might think you have to skimp on the frills, like useability testing. What you might not know is that if you don’t make that a priority, you can lose business or visitors. In the end, your bottom line will change and you won’t meet your goals. That is the exact opposite of what you want to be doing, and saving a few bucks will ruin your chances.

Luckily, there are things you can do that give you great useability testing on a budget. There are low cost methods and even tools that you can utilize to make the most out of what you have, without sacrificing the look of your site.

The Methods

  • Cut out the basics before you begin testing. This means anything that you can find just by doing a bit of manual legwork through the site, or even just visual misses you catch as you are browsing. If you can catch it before the tests, you can fix it without needing to spend any money to do it. You would be amazed by how much cash is wasted by not catching the little, easily addressed problems in the beginning.
  • Hire a freelance designer or professional trained in website useability to go through the tests. A few things to remember here: first, they should not be with your firm, or have any preconceived notions of the website design. Second, they should be able to prove they are experienced in catching small, hard to see problems with useability.
  • Go for the real bare bones. A pad, a paper and someone at the computer looking at your site. What does this equal to? Useability testing. It might be at the most basic level, and it could be compromised by human error, but it does count. If you are really strapped, this might be the way to go.
  • Know how many to test. A lot of companies make the mistake of over testing their website. This is very easy to do, because they think the more users being tested, the more accurate the results. It is true that having 15 or 16 users tested will give you a very accurate result. But using just 5 gives you a result in the 85 percentile, and adding a few more bumps up your accuracy significantly.

The Tools

  • UserTesting – This is a fast, traditional and affordable useability testing service that hires visitors on your behalf to take a look at your site. They then give you both a video of their browsing with their spoken thoughts, and a fully written report on any errors or problems they encountered, as well as their view on the interface. The cost is $39 per user, making it a fairly cheap option.  They are used by many major franchises, such as Cisco, CNN, Fox and more.
  • Userfly – Userfly uses video captures and an installed software with a single coding line to gather your data for you. They have a demo you can use for free, which guives you 10 captures a month, unlimited domains and 30 days of recording storage. Their other services range from $10 to $200 per month, with varying levels all the way up to Enterprise. Signing up is simple, as is running their service.
  • Feedback Army – This service is a little bit different. It works by taking questions from you about the site. Then, they set out their little soldiers to test it out and answer it. They are fast, thorough and well trained. Ten questions costs $20, which is a very cheap way to figure out what needs to be fixed. But because they are just answering your questions, you have to make sure to have them drafted properly so you can catch all eventualities and potential problems.
  • Google Web Optimizer – King of all things Internet, Google is an obvious place to find help in this way. Their optimization tool gives you full access to their site useability testing, but you have to have a Google account to run it. This probably isn’t a problem…who doesn’t have Gmail or something similar now days?

Conclusion

Useability testing doesn’t have to be costly. It just takes a little bit of fancy footwork, some plans for cheap alternatives and tools to get you along.

What are some your ideas for eliminating the cost of useability testing?

Guest Author Jessy is a social media geek and marketing blogger.

Should Your Blog Use Responsive Web Design?

Two trends converged during 2011. One from the world of Internet connected devices and the other from web site design world. Statistics show that more people are connected to the Internet through some sort of mobile device than through a desktop or laptop computer. Web designers are scrambling to make sure that web pages are going to work on all those devices – phones, tablets, and computers.

spark box responsive design
Image: Spark Box

The direction web designers are heading in this quest for universal access is called responsive web design.

Responsive web design is a way of organizing information and page layout so that a web page responds in an appropriate way to the device on which it’s viewed. On a large screen, the page might have two or three columns. On a tablet sized device it might have two columns. On a phone, it might have one column with simplified navigation. The images and the font sizes might be adjusted to fit the size of the device, too.

Want to see some examples of working sites that use it? Mediaqueri.es has a lot of examples. You can click through to look directly at each of the examples, such as the one at Spark Box. On Mediaqueri.es, the examples are shown in four sizes so you can see how each design looks at different widths like this example, The Boston Globe.

boston globe responsive design

 

It’s the same content in every case, it simply responds to the device with a different presentation of that content. Even if you only know a little about web design, you probably know that content and presentation are code words for HTML (the content) and CSS (the presentation).

Stay with me here on the content and the presentation. The HTML stays the same for every device. (Of course, the HTML you start with must be thought through so that your content can be laid out effectively for different devices. See Fluid Grids for more detail.) Add to that a few CSS rules aimed specifically at different types of devices. These CSS rules are called media queries.

Media Queries

Here are the rough basics of media queries.

In a media query, you specify a media type – screen, for example. Then you set up a feature for that particular form of media – width or color, for example. Check my fact sheet for a list of all the features (like screen) and resolution sizes for which you can write CSS rules.

You can put media rules in a separate style sheet for each device. If you do it that way, the link to the separate stylesheet looks like this:

<link rel="stylesheet" media="screen and (max-device-width: 480px" href="example.css">

In that linked stylesheet, you write rules that determine the display for any screen device with a maximum width of 480px, the width of an iPhone in landscape mode.

You can incorporate media queries into your existing stylesheet with @media rules. If you do it that way, you add this to your stylesheet.

@media screen and (max-device-width: 480px) {rules here}

At this point, all you have is the media query. You don’t have the style rule changes to make the design respond for various media features. Let’s say that your blog, at its computer screen width, has two columns. One floated left called “main” at 66% of the width and one floated right called “sidebar” that is 33% of the width. Here’s how you would turn off that layout for devices with a maximum width of 480 px.

@media screen and (max-device-width: 480px) {
#main {
float: none;
width: 100%;
}
#sidebar {
float: none;
width: 100%;
}
}

Now the two columns will line up one under the other, and look like what you see in the left-most image from the Boston Globe example above.

There’s a lot more to it, but that’s really all it involves: tweaking the CSS for various devices. For more in depth information you can check out the following.

Are there Blog Themes for Responsive Designs?

Yes, there certainly are. wplift has a list of both free and paid WordPress themes you can look through. Here are the Premium Themes. If you use the Genesis theme popularized by CopyBlogger at Studio Press, responsive designs are available for you. Search for responsive designs for your particular blog platform and you’ll probably find several choices.

Should You Rush Out and Get Responsive?

Well, that depends. You should investigate your audience and the sizes of devices that are using your site. Is your site one that people are reading at their leisure on a big screen, or one they are doing something with while on the run?

A while back, I wrote about some Useful WordPress Plugins for Your Blog. One in particular, WPTouch, made your WordPress blog more mobile friendly. I have that one working on my own blog now and don’t feel in a big hurry to choose a responsive theme yet because of it. You may feel pretty well covered in the mobile department in the same way I do.

On the other hand, I know the trend toward mobile is only going to grow. The need for web sites to look good and work easily on mobile devices is going to grow along with that trend. While there’s no rush, but there is the need to think about responsive design, learn about it, and choose a time to adapt to the idea of mobile design as an important consideration for your blog.

Have you Already Gone Responsive Design?

Do you have a blog that has already taken this design route? Please share.

Note: Originally written for BlogHer and cross-posted there.

Useful links: Mobiles, Advent, more Mobile

Top Ten Tests for Alternatives on Mobiles. “The tests below are just a subset of mobile accessibility guidelines that should be followed and focuses purely on alternatives for screen reader users.”

HTML 5 and CSS3 Advent. A web dev’s advent calendar.

Mobile HTML5. Charts for devices and what they support.

Would you like to improve your skills and marketability as a web designer or developer?

If you are a web developer in Central or Northern New Mexico, we’re looking for a small team of web designers/developers interested in improving their capabilities in building accessible websites to participate in an upcoming challenge, the AIR Interactive competition, part of the SXSWi Festival in Austin, Texas this spring. Deadline for team registration is January 5th and teams will have one month to complete a site for our local partner (competition runs 15 January – 15 February).

The New Mexico Tech Council has agreed to sponsor the team registration. We’re searching for 3-5 people who’d like to participate and additional partners/sponsors as well.

What is AIR-Interactive?

AIR-Interactive – an ‘Accessibility Internet Rally’ – is a web-development competition that is open to anyone, anywhere! Your team of 3-5 developers and designers will have one month to build an accessible website for a non-profit organization, artist, or musician from your community. Each website is judged on accessibility, usability, and design, and the winners will be announced at an official party during SXSW-Interactive Festival!

Why should you participate?

  • Accessible Web Design isn’t just a good idea; in many cases it’s a rule – and it could be the law
  • Participants have access to professional development resources and opportunities through Knowbility (est. value up to $5K!)
  • Participants can connect with some of the best designers/developers in the world through Knowbility
  • Participation is a great way to distinguish yourself from other professionals
  • Potential recognition at one of the nation’s leading technology conferences, SXSW-Interactive

Want more information?

Visit http://www.knowbility.org/v/air-detail/AIR-Interactive/37/

Interested in participating?

We’ll have an information session for potential team members, tentatively on January 3rd in Albuquerque. Email eric AT nmtechcouncil DOT org for more information! Visit http://www.nmtechcouncil.org/?p=466 for updates!