Pixie Dust and the Mountain of Mediocrity is a guest post by Kathy Sierra at Gaping Void. Thanks to Hugh MacLeod at Gaping Void for snagging Kathy Sierra to write this post. Her voice is missed and needed. Here’s the opening paragraph:
We’re always searching for that secret formula, that magic pixie dust to sprinkle over our products, services, books, causes, brands, blogs to bring them to life and make them Super Successful. Most marketing-related buzzwords gain traction by promising pixie dust results if applied to whatever it is we make, do, sell. “Add more Social!”. “Just need a Viral Video!” “It’s about the Storytelling!”. “Be Authentic!”
Find out if your favorite web service is profitable with “How Do they Make Money?” You know you’re curious.
Why MOOCs should be in your marketing plan talks about the effect of Massive Open Online Courses on higher ed.