Useful links: Pixie Dust, profitable, MOOCs

Pixie Dust and the Mountain of Mediocrity is a guest post by Kathy Sierra at Gaping Void. Thanks to Hugh MacLeod at Gaping Void for snagging Kathy Sierra to write this post. Her voice is missed and needed. Here’s the opening paragraph:

We’re always searching for that sec­ret for­mula, that magic pixie dust to sprin­kle over our pro­ducts, ser­vi­ces, books, cau­ses, brands, blogs to bring them to life and make them Super Suc­cess­ful. Most marketing-related buzz­words gain trac­tion by pro­mi­sing pixie dust results if applied to wha­te­ver it is we make, do, sell. “Add more Social!”. “Just need a Viral Video!” “It’s about the Story­te­lling!”. “Be Authentic!”


Find out if your favorite web service is profitable with “How Do they Make Money?” You know you’re curious.

Why MOOCs should be in your marketing plan talks about the effect of Massive Open Online Courses on higher ed.

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