There’s no manual for behavior on the Internet. Most people behave well without it, but not all. I’m observing an incident at another site involving a review.
I publish many reviews here. Most of the time the people whose work I’m reviewing are pretty quiet about it. They may stop by to say thanks for the review or tweet the URL to the review. But they aren’t spamming the review with fake positive comments. That’s what’s happening at the other site. Bad behavior, bad judgement, bad idea.
Don’t try to make yourself look good with comments you try to disguise as being from someone other than yourself. Instead, take some time to review the basics of successful social media and interaction on the Internet. Then behave accordingly.
Faked self-promotion is just sleazy.