3 Ways to Add Instagram to a WordPress Blog

There are several choices open to you if you want to bring in your photos from Instagram into a WordPress blog: You can add a badge from Instagram, use embedding, or choose from a number of plugins.

How to Add Instagram to Your WordPress Blog

Place an Instagram Badge on Your Site

Sign in to your account on Instagram. There’s a “badges” option in the menu. A badge will put an icon on your site that links to your Instagram URL. It doesn’t bring in any images.

Instagram badges

Select a badge type and copy the code. I selected an icon, copied the code, and pasted it into Text view in a post. What showed up was a nifty little Instagram icon that linked to my feed on Instagram.com.

If I wanted this type of Instagram badge on my blog, I’d paste the code into a text widget in my sidebar, near my other social media badges and buttons. It doesn’t make much sense to put this icon in a post, because it will get buried over time.

Embed a Single Photo

You can put a single Instagram photo into a blog post using the Instagram “embed” option. Find the icon showing three dots next to the comment box and click it to see the embed option.

Embed a single Instagram photo

Instagram gives you the option to embed a single photo. Copy that code and paste it into the Text view of your post, and the photo will show up.

Instagram’s embed feature allows you to embed other people’s photos in your blog as well. The link to the original image on Instagram is included in the embed code, and shows up when you hover over the word “Instagram.”

Having this link included with the image skirts copyright problems by linking directly to the photo on the Instagram feed of the creator of the image.

WordPress Plugins

With a plugin, you get more than just an occasional image to insert into a post. There are plugins to create image sliders, to back up your Instagram photos to your WordPress database, or to place a small gallery of photos in your sidebar; others do even more. Most of the plugins below only require your Instagram username to work. The last one I mention gives you the option to set it up using the Instagram API.

DsgnWrks Instagram Importer, according to its description, “will allow you to import and backup your Instagram photos to your WordPress site. Includes robust options to allow you to control the imported posts formatting including built-in support for WordPress custom post-types, custom taxonomies, post-formats.” This plugin also imports Instagram video. When you first launch DsgnWrks Instagram Importer, you can set up the import to filter by hashtags or by date. There are a number of custom tags you can use to control the title and content of imported images.

Instagram Picture provides a way to add Instagram images to almost any position in your blog. You can use shortcodes, widgets, and PHP to insert images with this plugin. Here’s a screenshot from the developer of one of the widget styles you can choose with Instagram Picture. This plugin also has a feature for adding individual image to posts.

Instagram Picture plugin

Instagram Slider Widget will display a grid of thumbnails like you saw in the image above, but it also has the option to shows up to 20 images in a slider. You can set the number of images to include in the slider and set a time for how often the plugin goes to Instagram to look for new photos. Instagram Slider Widget has an option to insert the images into your WordPress Media Library, which gives you a backup of your Instagram photos.

Alpine PhotoTile for Instagram offers more options than the plugins mentioned above. It retrieves (but does not back up on WordPress) as many as 100 photos. According to the developer, “The photos can be linked to your Instagram page, a specific URL, or to a Lightbox slideshow. Also, the Shortcode Generator makes it easy to insert the widget into posts without learning any of the code. This lightweight but powerful widget takes advantage of WordPress’s built in JQuery scripts.” The lightbox feature on this plugin sets it apart from the others. Alpine PhotoTile for Instagram will insert photos in a page, a sidebar, or a post. Of all the plugins I’ve mentioned, it has the most and best reviews.

The WordPress plugin directory has many, many Instagram plugins; I’ve only scratched the surface with these four. The ones I’ve highlighted all have good reviews. I suggest you look at the number and quality of reviews when you consider any plugin. If you use a plugin yourself, it’s very helpful to the WordPress community (you) if you return to the plugin page and leave a review.

Keep in mind that a widget that doesn’t store your photos in WordPress, but instead reaches out to Instagram to retrieve photos, may experience delays in loading if the Internet is clogged up that day.

Many Instagram plugins allow you to display not only your own photos, but the photos of people you follow or photos with a particular hashtag. If you choose a plugin with that capability, check carefully for the copyright issues involved, and make sure the original creator of the image is linked to the photo. I can definitely see the value of a post with a slideshow based on a particular hashtag, say #blogher14. Enjoy sharing your Instagram photos on your WordPress blog!

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Improve Your SEO with the WordPress SEO by Yoast Plugin

WordPress SEO by Yoast is one of the most useful WordPress plugins available. It’s been downloaded by millions of WordPress users. At the WordPress plugin review page, there are almost 1000 reviews, with a rating of 4.7 out of 5 stars. If you are like me and always check reviews before you download a plugin, you will agree that those are some impressive stats.

Improve Your SEO with the WordPress SEO by Yoast Plugin

WordPress SEO by Yoast does several things that make it so helpful.

  • It analyzes your post based on a focus keyword of your choice. It checks on your use of the focus keyword in the title, headings, and text.
  • It looks at your title and lets you write a meta description of the post that appears on sites where you might promote your post such as Google+.
  • It comes with Twitter card implementation, which means when you post to Twitter a description of the post appears in the tweet.
  • It gives your post a rating of good, okay, or bad and teaches you how to improve your score if it isn’t as good as you want.

Let’s look at how it does the things I mentioned in more detail.

WordPress SEO by Yoast Analyzes Your Post with a Focus on Your Keywords

When the plugin is installed, a panel appears directly under your post. This is where you enter focus keywords and meta descriptions as well as learn how to improve your post and create meta descriptions targeted for particular social media if desired.

Improve Your SEO with the WordPress SEO by Yoast Plugin

The snippet preview shows you how the post will look to the search engines. You enter the focus keyword and the meta description. As you enter the meta description, it tracks your characters and tells you how many are left. Save the draft of your post to see how SEO Yoast graded what you’ve done.

Your rating appears in the Publish panel.

Improve Your SEO with the WordPress SEO by Yoast Plugin

The green disc next to SEO in the publish panel indicates that I’m doing pretty well with things. Yellow indicates okay and red is bad. If you click the “Check” link next to the colored disc, you are returned to the WordPress SEO by Yoast control panel, where the second tab gives you Page Analysis. You see the same info by selecting the Page Analysis tab.

Improve Your SEO with the WordPress SEO by Yoast Plugin

By looking at the page analysis, I can see what I need to change. I changed one of my H2 headings after checking this. I appreciate getting the reading level analyzed, because I tend to write long convoluted sentences, rather like this one, that decrease readability.

Customize the Meta Description for Different Sites

If you select the Social tab in the control panel, you can customize the meta description for specific sites.

Improve Your SEO with the WordPress SEO by Yoast Plugin

Twitter Card Implementation with WordPress SEO by Yoast

Using Twitter cards makes a big difference in how your tweets display. The heading, the description, and a photo all show up on Twitter if you use a Twitter card. Here’s an example of how a tweet with a Twitter card looks:

Improve Your SEO with the WordPress SEO by Yoast Plugin

With the plugin installed, an SEO category appears in your WordPress Dashboard menu sidebar. Clicking anything in this menu takes you to the Yoast WordPress SEO dashboard, so I always make sure I’ve saved my draft before I use this menu.

Improve Your SEO with the WordPress SEO by Yoast Plugin

Select Social and then select the tab for Twitter.

Improve Your SEO with the WordPress SEO by Yoast Plugin

Select the Twitter card meta data checkbox and supply your Twitter Username. Save. Follow the link to the Twitter Card Validator, where you’ll pick a card type, grab some embed code to add to the document HEAD of your page, and apply for Twitter card approval.

A Few Final Options

The screen shots above show a number of options and settings I didn’t have the space to get into in this post. On the Advanced tab, there are options for redirects, Canonical URLs and more. Options in the sidebar SEO category will take you to the Yoast WordPress SEO dashboard where you can set up your site with Google and Bing webmaster tools, make choices about titles and meta settings, enable an XML sitemap, make choices about permalinks, internal links, breadcrumb settings, RSS feeds, import settings from other plugins, and edit your robots.txt and .htaccess files.

I’m not a heavy user of plugins, but this one provides a lot of benefits. I think you’ll find it helpful. You can download the plugin from the developer’s site at yoast.com or from the WordPress plugin directory.

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