10 Places You Should Share Your Design Work

10 Places You Should Share Your Design Work

The social web has made sharing more important than ever, especially for graphic designers who are continually seeking new (and potentially lucrative) clients. Now, sharing your design work is more than simply publishing a portfolio; it’s engaging in a community and making real business-networking connections that can pay huge long-term dividends. Portfolio-driven and personal/professional websites aside, here are 10 places you should share your design work.

Facebook

Facebook is perhaps the best platform for sharing your design work. What makes Facebook (and other social sites) perfect is the fact that potential clients are likely not surfing portfolio websites – but they are paying attention to designs being shared here.

Pinterest

Rapidly growing in popularity, Pinterest is a great platform for setting up your own board to showcase your design work.

LinkedIn

Post your latest designs to the business community; with a few good connections, you’ll have the work and the references needed to land great contracts.

Forrst

Share and collaborate with other creative professionals, some of whom might just hire you for their own projects.

YouTube

Whenever you create an outstanding design, take 90 seconds and make a video that discusses your decision-making process. Share your video on other social sites and quickly establish yourself as an expert in your field.

Dribbble

Dribbble isn’t just for designers; a lot of potential buyers browse Dribbble these days.

DeviantArt

Still one of the most popular sites for designers, DeviantArt has a robust community that’s happy to “reshare” your posts.

Creattica

Unlike many other sites, Creattica reviews each work before publishing it. That third-party validation is critical and results in potentially thousands of shares across a wide network.

Press releases

Whenever you complete a big project for a client, offer to submit a press release announcing it. This is especially true for newsworthy releases such as a new website launch or redesign. The press release should include the fact that you were the designer; when it gets picked up by media sources, everyone will know your name.

Business and marketing blogs

Most graphic designers focus on getting posts published on design blogs, but designers aren’t your clients. Instead, post design-relevant information on business and marketing blogs to establish your expertise and talent.

Where else can you share your design work?

Author’s Bio: Brian Morris writes for the PsPrint Design & Printing Blog. PsPrint is an online commercial printing company. Follow PsPrint on Twitter @PsPrint.

5 Secrets to Speed up your Website

Speed up your site

The average website user expects your website to load in 4 seconds or less. If your website is slow, not only are you losing so much business, but your SEO rankings also suffer. Speed optimization is important if you want to reduce the bounce rate of your website – the visitors will be happy, Google too will be happy with your site, and that can only translate to more business for your website.

So what steps can you take to improve the speed of your website? First, there’s the question of hosting. Knowing the right host and the appropriate hosting plan for your website will help a lot in improving its loading speed. Do you go for Shared, VPS or Dedicated Server hosting? Most people find the costs of the latter hosting packages too prohibitive, so they have to settle for a shared hosting plan. But whatever plan you purchase, you’ll need the following 5 tips to provide the optimum speed experience for your users. And it’s amazing the world of difference they can make.

1. Remove unnecessary plugins and themes

Your site’s loading speed is directly related to the number of HTTP requests made to the server. The more files needed to be served, the longer your page takes to load. Files loaded via HTTP request include: images, CSS stylesheets, and JavaScript and HTML files.

If you are using a CMS like WordPress, Joomla or Drupal, having many plugins running negatively impacts loading times as the number of HTTP requests gets higher. You can curb this problem by deactivating and deleting any plugins that you have installed but aren’t using. You might also be using some plugins that aren’t absolutely necessary; remove them too if they don’t add much value to your users’ experience.

You should also delete any themes you might have installed, since you can only use one theme at a time.

As an additional note, you may want to conduct a comment cleanup exercise, especially if your blog receives many spam comments. Switch off commenting on older posts too and you’ll have made some significant steps in trimming the database, hence faster load times.

2. Scale down your images

You will need to scale down your images both in terms of file size and dimensions. Compressing your images before uploading them can improve their loading speeds many times over, and one handy tool you can use to achieve this quickly is Google’s Page speed plugin for your browser.

Next, you’ll need to size the images to the right dimensions before uploading them. If you use WordPress, you might have noticed that it resizes images on the fly (for various display screens) after you upload them. This is an additional task the browser could do without. Why not use an image editing program like Photoshop to create the correct sizes before uploading the images?

3. Use a CDN (content delivery network)

A content delivery network, simply known as CDN, is a vast network of servers spread out across the world. It replicates the files you store on the server to the rest of the servers, allowing your web visitors to get served with content from the server that’s closest to them. This obviously improves the speed of file/content delivery in the browser and raises your SEO score. And if you offer file downloads on your website, a CDN will ensure your visitors are kept happy at all times due to the faster download speeds.

You can get started with the popular free CDNs like Cloudfare and Incapsula. You may also using consider MaxCDN or Amazon Cloudfront to store and serve your files. The differences may not become obvious for a regular blog, but for a photography or other media-rich website, a CDN can be too useful to ignore.

4. Utilize browser caching

As we noted earlier, using too many plugins in your CMS will increase the load on the server as more files and scripts will need to be pulled. The more complex the nature of your scripts or files, the longer it will take to load your pages.

For WordPress users, you can take advantage of the built in browser caching functionality using a plug-and-play plugin such as WP Super Cache. The plugin basically functions by generating static HTML page versions to be served in the place of dynamic pages. This will work perfectly fine for most websites.

Another popular plugin is W3 Total Cache, which works in a similar fashion but is slightly more advanced as you can integrate it with a CDN. The plugin claims to boost your page loading speeds by up to 10X. You could also try the Quick Cache plugin, much simpler to use but still works fine.

5. Minify your site files and scripts

Increase the efficiency of your script files by “minifying” them. For virtually every website, the user’s browser has to download several CSS and JavaScript files to properly render the site. This is done one file at a time, as the browser tries to build the final look as it should be. If you use a long range or scripts and stylesheets, this can take considerable time.

Enter Minify, an application hosted on Google that diligently compresses the file sizes of your scripts by removing unnecessary white space and rewriting faulty URLs to point to valid resources on your server. If you are a developer, you can download Minify from Google’s code repository for free to use with your scripts. An alternative great script to minify your files is Minifier.

Tracking your page speed

Finally, as you make all these changes to improve site speed it would be nice to be able to accurately measure your results. And you need not look any further than Google’s Page Speeds Insights extension which you can install on Firefox if you also have Firebug installed. Yahoo also offers an alternative tool in YSlow.

With either of these tools, you should be able to keep track of the improvements in speed for each step you implement. It’s the only way, after all, to be sure that you’re making progress.

Guest Author Ness writes guest posts on behalf of make-a-web-site.com. Check out their guide on how you can have your own website.

 

Top 10 Issues Graphic Designers Will Face in 2014

The world of design is ever-evolving, which is why staying abreast of design trends and changes in the marketplace is so critical to your success as a designer. Whether you work for a design firm or for yourself as a freelance designer, you should be prepared for upcoming challenges. To help you prepare, here are the top 10 issues web designers and graphic designers will face in 2014. Are you ready for them?

1. Employed or self-employed?

Being employed by a graphic design firm means a steady paycheck and benefits such as health insurance and paid vacation. When the work day is over, it’s over, but the tradeoff is an income ceiling. Working as a freelancer offers more freedom and the potential for greater income, but has greater risks. With the impending changes in health insurance, the freelance lifestyle could become more expensive than ever before, causing many freelancers to seek full-time employment for the benefits.

2. Niche markets

Most graphic designers I know are jacks of all trades; they design anything they can get paid for. In 2014, the more you specialize your offering, the easier it will be to stand out from your competitors and land better, higher-paying clients. Pick your pony and ride it to success.

3. Continuing education

Remember those “The More You Know” commercials that used to interrupt your Saturday morning cartoons? Well, they were on to something. As the world of design continues to evolve to accommodate new marketing tactics and advanced technologies, so too must your knowledge of design and how it relates to marketing and development evolve. In 2014, you should continue to seek out opportunities to expand your knowledge of design in your chosen discipline.

4. Marketplace value

Competition from designers who charge far less than you – especially foreign designers – can threaten your ability to win new clients. In 2014, you should become an expert at selling not only the quality of your design work, but the value in your understanding of your clients’ markets.

5. Outsourcing

If you’re a freelancer, there is a limit to how much you can charge (at least, that clients are willing to pay), and there are only so many hours in the day. If you want to maximize your income, it’s time to consider outsourcing work to other talented designers. Perhaps you should adopt the agency approach?

6. Add-on services

Another great way to increase your income is to partner with companies that can provide complementary services. This will become more important than ever in 2014, as busy small businesses want to pass off their design projects and not have to contract with several companies to get them done. For this reason, it behooves you to establish partnerships with developers and printers and add your fee on top of any work they perform. White label partners allow you to put all work under your name.

7. Passive income

The cost of living continues to increase, yet you continue to face stiff competition in pricing. Specializing can help you charge more, but you can also take advantage of passive income opportunities such as selling your designs on posters, shirts, coffee mugs, and more. Devote some time each week to a new design you can sell via online product marketplaces such as Zazzle.

8. Pay raises

Whether you work for a design firm or are a freelancer, you need to work in annual pay raises, at minimum. Ask your employer for a raise; or, if you’re a freelancer, increase your fees by a set percentage every year to make up for inflation and increased cost-of-living expenses.

9. Trends vs. innovation

As noted, understanding and being able to apply contemporary design trends will land you more work and keep clients happy. At the same time, you need to differentiate yourself as a designer. How will you balance design trends vs. design innovation?

10. Value perception

It’s unfortunate, but graphic designers have been devalued by the same digital world that has created so many opportunities. Supply and demand dictates that marketplace, and designers are a dime a dozen online. That’s why it’s so important for you to work to change the perception of designers – or, at least, your own design work. It’s critical to demonstrate the value of what you do to your clients’ overall goals in order to lay a foundation for long-term success.

Guest Author Brian Morris writes for the PsPrint Design & Printing Blog. PsPrint is an online commercial printing company. Follow PsPrint on Twitter @PsPrint.

10 Video Tools Designers will Love

[Note. Take a second look at this gem from the archives.]

The mass popularity of video presents opportunities for graphic designers to dabble into video editing. Even if you’re not going to do video editing professionally, learn enough to make it part of your skill set, because video is likely to rule the future. Get started or become a pro with the following 10 video tools for graphic designers.

1. Adobe After Effects

Adobe After Effects is often considered the de facto program for video effects, titling and compositing. The cons? It is not user friendly for those with no video editing experience, and the learning curve is steep.

Adobe After Effects

2. BorisFX

BorisFX is a plug-in suite that takes basic video editing programs to the next level. Superior keying and compositing tools adds another dimension to a basic editing platform, allowing you to do more with graphics and fonts. More importantly for novices, it simplifies effects so you can quickly add a professional touch to your videos.

BorisFX

3. Motion

Motion is the effects program that works in conjunction with Final Cut Pro ñ in other words, it is Apple’s answer to Adobe After Effects.

Motion

4. Adobe Photoshop

How does Photoshop fit into this equation? Not only can you alter video files, but you can also share work seamlessly with other Adobe programs such as Premiere Pro and After Effects. Photoshop puts most designers on familiar ground.

Adobe Photoshop

5. Smoke

You want high-grade, super-impressive special effects? Look no further than Smoke, available only for the Mac.

Smoke

6. Toon Boom

Toon Boom allows you to make quick and easy animations that maintain a premium appearance, without a steep learning curve.

Toon Boom

7. 3Ds Max

With industry-leading 3Ds Max, the only thing youíre limited by is your imagination.

3Ds Max

8. Adobe Premiere

Adobe Premiere is a fairly basic editing program, but when you combine it with the power of Adobe Creative Suite, it is so much more. Working in conjunction with Photoshop, Illustrator and After Effects, you’ll have all you’ll ever need to create high-quality graphics and compositing in one package.

Adobe Premiere

9. Final Cut Pro

Much like Premiere, Final Cut Pro is a basic editing program, but with a decidedly Apple twist. It was a long-time industry standard for video editing; combing graphics, titling and compositing with ease.

Final Cut Pro

10. Ultimatte

Ultimatte started out as keying software, but then transitioned into hardware. If you are serious about compositing and getting the cleanest possible work on green or blue screens, then Ultimatte is a must-have tool.

Ultimatte

Guest Author Brian Morris writes for the PsPrint Design & Printing Blog. PsPrint is an online commercial printing company. Follow PsPrint on Twitter @PsPrint and Facebook.

The State of Things and What it Means for Web Education

Connection

Several interesting things have come up in the last week or so that I think need to be connected.

Who’s Not Online?

Pew Internet did a study on Who’s Not Online and Why. They found that 15% of American adults do not use the internet at all, and another 9% of adults use the internet but not at home.

As to who those non-Internet users are, Pew found this:

Internet use remains strongly correlated with age, educational attainment, and household income. One of the strongest patterns in the data on internet use is by age group: 44% of Americans ages 65 and older do not use the internet, and these older Americans make up almost half (49%) of non-internet users overall.

That hardly seems like earth shaking news, but Pew reports it as if it is. As for why they are not using the Internet, there were many reasons given. 34% of non-users said they just weren’t interested and didn’t consider it relevant to their daily lives. 32% cited usability issues, learning issues, and worries about privacy or spam. 19% cited price, and 7% said it wasn’t available where they lived.

A similar report that was written about in The NY Times prompted this letter and post from disability lawyer Lainey Feingold about the digital divide and disability.

The Mobile-Born

Kobe drawing
After reading about the non-Internet using elderly and poor, I saw this TechCrunch post on The Rise of the Mobile Born. This post by Paul Holland talks about The Mobile Born, which he describes as,

A generation of kids that have been raised while literally gnawing on the equivalent of a supercomputer — otherwise known as mom’s smartphone.

Holland says that companies are embracing mobility and transforming their business practices and work arrangements through mobility. He predicts changes in office processes, organizational structures, consumer engagement and young people who have never known any kind of interaction other than that which we create on mobile devices.

What Does That Mean for Teaching Web Design

As a web educator, I look at trends like those reported above from Pew Internet and TechCrunch, and think about what all that means to me in the classroom.

At Smashing Magazine, Jen Kramer wrote about Teaching Web Design to New Students in Higher Education. I think it’s worth taking a look at her suggestions and how they will help us meet the changing world that surrounds us.
It's rough out there for a web designer.

Kramer first talks about the classes where students are taught to build a “comp.” An image from Photoshop or Fireworks that somehow will get translated into a web page. Her ideas on making this type of class more useful are excellent. She suggests:

  • Build a design in 12 evenly-sized columns.
    This is a great time to explain about grids and how they work. Have students build designs based on this grid to demonstrate their understanding.
  • Show versions of the design.
    If the design looks one way at 960 pixels, how does it look at 1200 pixels? 320? 767? Have students use the same content in their designs, rearranged for these different screen environments. Be sure to ask about transitions — what happens as the design moves from 767 to 320 pixels?
  • Ask questions about photos.
    What does that big photo banner stretching so beautifully across the top of the page at 960 pixels look like at 767 pixels? What happens between 960 and 767 pixels?
  • Encourage students to think about touch.
    This is particularly important at smaller screen dimensions, but desktops and laptops are trending towards touch as well. Encourage students to build navigation suitable for fat fingers, for example.
  • Deemphasize slicing.
    Rather than thinking about the comp as the source of imagery for a website, consider it its own prototype. Slicing may not be required at all, because images may need to be generated in several sizes for different screen dimensions. Even background graphics can be generated in their own independent documents. By deemphasizing slicing, you also deemphasize the centrality of this comp for the website’s design. With responsive design, the comp sets a goal or a direction, but tweaking is required to accomodate the space between 320, 767 and 960 pixels and beyond.

Kramer also has some great ideas about teaching HTML and CSS.

  • Standardize in one browser.
    I’d recommend working with Firefox or Chrome as the standard browser in class, because they’re available on Mac and PC and are the most standards-compliant. Tell students that this is the only browser that matters for the purpose of this class. Cross-browser issues should be dealt with later, once students understand how HTML and CSS work completely in this browser. When cross-browser problems are introduced too soon, students get confused, unclear whether a particular problem is due to the browser or just badly formed code.
  • Teach HTML5.
    Students should learn how to mark up documents with sections, asides, navigation, headers and footers from the start.
  • Teach CSS3 and all types of selectors.
    Make sure students understand media queries as soon as they are able to. Introduce adjacent sibling selectors, child selectors, universal selectors, various pseudo-classes and so forth. Again, worry less about browser support, because these students have years before graduation.
  • Incorporate grid-based thinking early on.
    Even if students can’t code their own grid yet, they could certainly build layouts while thinking about 12 columns, using em and/or percentage widths and sizes. Have students code standard shapes of pages, such as two- and three-column layouts, with or without headers, footers and horizontal navigation, rather than leaving students open to code any type of layout. Understanding the trade-offs between design and code is important, so always address those.
  • As soon as students grasp floats and positioning, teach how to code a grid.
    Because students have been thinking about Web design with grid-based principles, this transition should be fairly quick for them.
  • Responsive design is now a short lecture, not a long one.
    Students are now able to pull together grid-based layouts and media queries. They’ve likely encountered image-resizing issues along the way, but if not, this is the time to discuss them.
  • Now is the time to discuss browser compatibility.
    Now that students have mastered valid, standards-compliant, responsive code, it’s time to think about browser compatibility. One way to introduce this is to work with poorly supported HTML5 tags or CSS3 elements such as rounded corners.
  • CSS preprocessing is a hot topic.
    Centralizing CSS variables is a great idea and is bound to be a core CSS skill, required by employers, in the next year or two. (Some say it’s already here.) Some LESS and Sass concepts, such as centralized variables and logic, also offer a smooth transition to a course on JavaScript and jQuery, in which similar concepts would be important.
  • Covering responsive design frameworks is not a bad idea.
    If there’s time left in class, this is a great topic to explore. I’d recommend covering Bootstrap if you’ve taught LESS, or Foundation if you’ve taught Sass. Students will learn how to read someone else’s code (an important skill!) and how to read documentation; they will also learn new technology, as well as explore the positives and negatives of using a documented, open-source framework. Finally, they will learn to customize this code for their own purpose.

We all know that things are going to continue to condense, grow smaller and more mobile. Remember Moore’s Law? Just as we once relied on floated divs to create columns, and now we rely on grid systems with media queries to create responsive designs, there will be a future web design and development trend for even smaller and more mobile displays. Surely Google Glass is not as small as it’s going to get. Teaching students how to design for this future is challenging indeed.

I applaud Jen Kramer for her excellent teaching ideas. But I encourage you to keep thinking smaller and smaller, more mobile and wearable, and completely wireless as the direction web education must take.

10 New Photoshop Freebies

One of the greatest things about the field of graphic design is that so many talented professionals are willing to share their work with one another. This is especially true for Photoshop, arguably the most popular graphic design software on the planet. Photoshop freebies make it easy to improve your efficiency and productivity as a designer, thereby helping you make more money in less time. Here are 10 new Photoshop freebies you should add to your stable today.

1. Flaticon.com Photoshop Plugin

I think you’ll come to regard this as one of the best Photoshop plugins you ever install. The Flaticon.com Photoshop plugin gives you access to more than 14,000 free icons, searchable from right within Photoshop!

Flaticon

2. Retinize It

Retinize It is a Photoshop plugin that slices your designs to make them Retina-ready. Take advantage of the most advanced screen display technology by ensuring your websites and iOS apps are Retina-ready with this free plugin.

retinize

3. Camouflage Patterns for Photoshop

Go full camo with this set of 10 free camouflage patterns for Photoshop, created by user Tijo and posted on Brusheezy.

camo

4. Vanilla Cream UI Kit PSD

One of the most aesthetically pleasing UI kits on the web is available as a free PSD download! This UI kit includes elements for blogs, forms, filters, buttons and more.

vanilla

5. Color Swap and Monochrome Photoshop Actions

Michelle Kane continues to offer outstanding, premium-quality Photoshop freebies on her website. The color swap action lets you instantly and effortlessly change background colors, while the monochrome action gives your grayscales a professional finish.  Other Photoshop freebies are also available

michelle kane

6. Instagram Vintage Pro Photoshop Action

Give your images the vintage look Instagram users love with this action by DeviantArt user Friabrisa.

vintage pro

7. HDR Photoshop Action

This Photoshop freebie is a sample from the commercial Faux HDR Actions suite, and will give your photos a premium HDR photography appeal out-of-the-box.

free HDR

8. Fall Foliage Photoshop Brushes

From the Creature Comforts blog comes this set of 23 high-quality fall foliage Photoshop brushes that look absolutely beautiful when finished with a watercolor effect.

fall brushes

9. Photoshop Skin Smoothing Action

Fundy presents this free Photoshop skin smoothing action, available for instant download from their website. Soften your portrait subjects for beautiful glamor shots and more.

skin smoother

10. High-resolution Photoshop Watercolor Brushes

Digitally paint watercolor masterpieces with this set of 38 free watercolor brushes by Brusheezy contributor Sandy.

watercolor brushes

Guest Author Brian Morris writes for the PsPrint Design & Printing Blog. PsPrint is an online commercial printing company. Follow PsPrint on Twitter @PsPrint.

Useful links: School of Webcraft, Affordable Blogging Tools, Creativity

Have you looked at Mozilla’s School of Webcraft? If you have worked your way through these courses, I’d really like to hear about your experience.

5 Affordable Image Creation Tools that I use In My Blogging is from ProBlogger.

There are some interesting ideas on creativity from Minh Tran in Comic Con and Creativity.