As a graphic or web designer designer, are you a jack of all trades or do you specialize in a specific niche? The former has the ability to take on a wide variety of work; however, the latter has the ability to charge top rates for a much narrower scope of work. In the professional world, expertise is valuable, so clients are willing to pay more for specialized services than they are for a designer who can design a little of everything. If you want to make more money as a graphic designer, it’s important to carve out your own niche.
A niche, or a narrow area of expertise, makes you more marketable. It allows you to focus your marketing efforts, so you’re getting the most bang for your buck. It lets you learn everything there is to know about a specific design medium, which in turn makes you a more valuable graphic designer. All together, these attributes mean you’ll be a better paid designer – you’ll make more money doing less (and faster) work by adopting a niche.
But what niche is best? It’s important to enter a niche you enjoy and you’re skilled at, that there is good demand for, that there is relatively little competition for, and that clients are willing to pay top dollar for. To help get you started, here are five enormously profitable graphic or web design niches you can consider.
1. Landing page design
Anyone can design an attractive landing page, sure; but not everyone can design a landing page that sells. Take the time to learn how design motivates customers to “buy now,” and you’ll be able to craft compelling landing pages that boost conversion rates. When you can do this, internet marketers will pay you top dollar to design their landing pages.
2. Usability/UI design
Many websites today place a premium on usability and user interface design. The reason is that the easier a website is to use, the more likely it is to be used. And, the more complicated the site, the more there is a need for excellent usability and UI design. Study what makes for a user-friendly website, and you can make yourself a valuable and highly sought web designer.
3. Identity design
Today more than ever, companies understand how important it is to get their identity right. Establish yourself as a premier expert in the field of identity design, and you’ll be able to charge premium fees. In a world where even small businesses pay $5,000 to $10,000 to have their companies named, you can make far more by designing logos, letterhead, business cards and more branded marketing materials.
4. Direct-mail marketing design
Just like landing pages, understanding how to apply the right design elements to motivate purchasing decisions is critical to direct-mail marketing success. Learn how to properly design a direct-mail postcard, catalog, envelope, sales letter or full sales mailer, and you’ll be a highly valued graphic designer for direct mail companies.
5. Outdoor marketing
Billboards, large-format stickers and banners, and unique outdoor advertising campaigns require intelligent, clever, and calculated design in order to be successful. All of these are “big investment” campaigns, which mean many companies are willing to pay top dollar to an expert outdoor marketing designer in order to ensure they enjoy the highest possible return on investment.
What other lucrative design niches are available? Let us know in the comments!