Photo by Tim Waclawski via Flickr
As anyone who pays attention to the social blogosphere and the network news knows, the Susan G. Komen Foundation decided to stop funding Planned Parenthood’s breast cancer screening and mammogram program.
I’m a woman and a liberal. It doesn’t take much more information that that for you to know that I think politicized right wing attacks on the rights of women to receive important health care is wrong. But that’s not what I want to talk about.
I want to talk about how social media–Twitter, Facebook–and motivated individuals with connections online can change the outcome of an event. The Komen Foundation mishandled this event in social media terms. The supporters of Planned Parenthood used social media to their advantage. The consequences include damange to Komen’s reputation, lots of discussion about what Planned Parenthood really does, and many donations rerouted from The Komen Foundation to Planned Parenthood.
Instead of retelling the story of how this happened, I’ll send you to Beth’s Blog, where she’s already recounted it. Go see what social media can do to help a cause, or to slam a social media clueless organization.