One thing that many people do not think about when they choose a domain name is whether it is search engine friendly. However, if you are starting a business then you will need to ensure that your website is easy enough to find. After all, the easier the site is to find the more potential customers you are likely to receive.
The good news is, there is very rarely a terribly bad domain name. Some may be a little more search friendly than others, but even if you have chosen a more difficult one then it isn’t the end of the world. There are things that you can do to improve how easy it is to find. Most people opt for a brand-specific domain name. However, you could also choose a keyword driven domain name instead.
Choosing a Keyword Driven Domain Name
Ideally you want to choose an exact-match domain name. This means that a URL has a character for character match of a certain keyword. These types of domain names are pushed high up the search engine rankings. In order to produce an exact match domain name you will need to follow particular criteria. These include:
- No Hyphens
- Have a .Com .Net or .Org Domain Extension
- Identical Spelling and Word Order
You will find that extensions which feature do-com are far more popular than others. They are considered to be more credible and if you plan on selling the website it will have more value than other extensions too. If you use extensions such as .US, .Info or .Edu then they will not always produce high SEO results.
When you are creating a domain name you should try to avoid Hyphens. A domain name which features a hyphen is not an exact match domain name. If you find that the domain name that you want is taken then there are ways to make it unique without placing an hyphen between the words. For example, if your exact match domain name would have been Redial.Com, you could add words such as “Top” or “Best” to increase its popularity and to make it unique.
You will also need to make sure that the spelling of the domain name matches the keyword. For example, it should have the same spelling and be in the same order as the keyword that you are targeting. HairdressingTools.com for example will target Hairdressing Tools. If you were to choose a domain name such as HairdresingTools.com then the spelling error would affect your search engine ranking.
Finding the Best Keywords
One of the best tricks that you can use to get a good exact match domain name is to search for relevant keywords. You can do this through Google Keywords. Use the keywords that you want to target. Once you have typed those keywords in you will be able to see which ones have a .org, .com or a .net extension. Next you should download all of the keywords into a Excel document. Under the keyword tool you should find the word “Download”. Select all from the list and an Excel spreadsheet will open.
Once you have the keywords you can use the most popular ones in a bulk domain search tool. This will tell you which keywords you should use for your domain that is currently not already taken.
Overall creating an exact match domain name can be frustrating but it will help you to improve your search rankings. It is important to make your site as easy as possible to find. Why not follow the above advice and create an exact-match domain name now?
This guest post is by Lior who is an advisor to an applicant tracking software company and also works with an MA in Israel program.