How the Old Spice Videos are Being Made. How the Old Spice ads use social media to create a huge success. In case you don’t read what women are talking about that often, let me assure you that the Old Spice ads are getting talked about by women.
A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that’s just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here’s how it’s going down.
A lot of people have hung up a shingle saying they are social media experts in the last couple of years. Campaigns like this show you just what a true social media expert can do.