Does coolness trump price?

Amazon's beta MP3 Download site

Amazon.com announced today that is it selling MP3 Downloads that are DRM free and work in any MP3 player for 89 cents a song. Since Apple recently bumped the price of its DRM free songs to $1.29, this may be the beginning of a serious struggle for the music download buck. It will be interesting to watch, at any rate. We know that millions of people are willing to lay down their money for a cool phone or a cool MP3 player from Apple, but will that loyalty extend to laying down money for songs to fill up said devices?

Let the party begin!

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