The business case for Twitter and other social media

About a month ago, Scott Westerman from Comcast went to a meeting of web geeks. He talked about how Comcast is using social media. It was in a noisy venue, but it’s worth the effort to watch the presentation.

Any business that is ignoring social media is doing so at their own peril. Scott makes a compelling case for establishing a one-on-one relationship with customers through social media.

His advice is valuable because he’s doing it right, he’s changing hearts and minds in relation to Comcast, and he’s retaining customers who might otherwise leave.

Everything he says can be applied at a university level.

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