Book Review: Web Design and Marketing Solutions for Business Websites

Web Design and Marketing Solutions for Business Websites by Kevin Potts (friends of ED, 2007) focuses on corporate web sites. Potts discusses such basics as what you should expect a site promoting a product or service to do. He explains what content to include and the type of writing and support a corporate site should provide.

Potts stresses the importance of accessibility—not just for the vision impaired, but all kinds of accessibility issues. This, as you can imagine, makes points with me in favor of the book. He details issues related to markup, color, navigation, forms, tables, graphics and multimedia.

There’s an entire chapter on what to do with the home page. There’s another entire chapter on what should happen in a corporate About section. He covers customer support, a corporate blog, search engine optimization, and online advertising.

I have no experience teaching marketing classes for corporate web designers, so I hesitate to flat out state that this might be a helpful book for that. However, it seems to cover the basics to me. I think the people who will get the most out of this book are the people working as consultants or within a corporate environment who have the task of creating a successful corporate marketing site.

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