I was in Chicago last weekend for a BlogHer conference. In attendance were over 800 women (and men) bloggers. Many more bloggers participated in the events on Second Life. A main event at the conference was to announce a year long activist action called BlogHers Act on the number one topic selected from a survey of thousands of bloggers. The topic is the one the thousands of bloggers surveyed want to see both Democratic and Republican nominees address positively in order to win our votes in 2008. Yet the activism potential of the over 13,000 bloggers who are members of BlogHer was largely ignored by the main stream media.
As Joanne Bamberger, writing at The Huffington Post pointed out,
It wasn’t difficult for Cooper Monroe and Emily McKhann, two activist bloggers who were behind the been there clearinghouse to aid victims of Hurricane Katrina, to figure out that if major advertisers like GM, Dove, Yahoo and Google are interested in a conference where close 1,000 women bloggers will be, that we, as a group, could also have significant influence on the major political issues in the next election.
The winner? Global Health.
A pretty significant issue for a whole variety of reason, especially when it comes to the whole health insurance coverage question.
But who is going to find out about this amazing effort to lead the way on gaining attention for and promoting solutions for the myriad health care issues we all face when no one from the main stream media shows up to cover it?
The breakout sessions, the keynote speakers, and the topics discussed were the same topics that are discussed at other large technology conferences. Business, Writing, Technology, and the BlogHers Act agenda. But no one was there covering the event for the press. As Bamberger pointed out in the article I mentioned, a largely men’s conference, The Yearly Kos, gained plenty of coverage.
For YearlyKos? Plenty of stories, including ones in the National Journal, the Washington Post, MSN, FOX News and the New York Times. That’s what I’d call Main Stream Media attention.
There are 509 blog posts on technorati tagged blogher07 as I write this. They appear to be mostly reports from the bloggers in attendance. A general Google search for blogher07 returns over 65,000 results. The first few pages were similar to what technorati is pulling in. A news search on Google returns 26 results. They include Yahoo Tech, a press release touting the sponsors, and a piece mentioning the article I quoted here. Nothing of substance about what happened, what issues were discussed, who spoke, or the important BlogHers Act initiative.
The mainstream media is completely out of touch with what people (voters) care about. They just proved it again.
Technorati Tags: BlogHer07