The Web Credibility Project – Stanford University: “As
part of the Persuasive Technology Lab, we are investigating such questions as:
causes people to believe (or not believe) what they find on the Web?
strategies do users employ in evaluating the credibility of online sources?
contextual and design factors influence these assessments and strategies?
and why are credibility evaluation processes on the Web different from those
made in face-to-face human interaction, or in other offline contexts?”
In addition to the research results, an email newsletter and credibility teaching materials are available. Qualified academics receive a free two-week credibiity training course outline and materials that go for $1500 commercially.