How to boost a site’s credibility

The Web Credibility Project – Stanford University: “As
part of the Persuasive Technology Lab, we are investigating such questions as:

  • What
    causes people to believe (or not believe) what they find on the Web?
  • What
    strategies do users employ in evaluating the credibility of online sources?
  • What
    contextual and design factors influence these assessments and strategies?
  • How
    and why are credibility evaluation processes on the Web different from those
    made in face-to-face human interaction, or in other offline contexts?”

In addition to the research results, an email newsletter and credibility teaching materials are available. Qualified academics receive a free two-week credibiity training course outline and materials that go for $1500 commercially.

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