First ever acquisition announced by animated gif 🙂 @yahoo is acquiring @tumblr. finance.yahoo.com/news/yahoo-acq…#keepcalmandcarryon
— marissamayer (@marissamayer) May 20, 2013
This is the animated gif:
What do these two offer each other?
Tumblr brings a huge base of users, according to AllThingsD,
with more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of the fastest-growing media networks in the world. Tumblr sees 900 posts per second (!) and 24 billion minutes spent on site each month. On mobile, more than half of Tumblr’s users are using the mobile app and do an average of 7 sessions per day.
In addition to those impressive numbers, most Tumblr users fall into a young demographic who access the site with mobile devices. Both of these are demographics Yahoo wants.
Yahoo offers Tumblr improved search, personalization, and an ad system that promises plenty money, plenty money.
What’s worth $1.1 billion these days? Young people with mobile devices and a platform for ads.