Cradle to Cradle

Here’s a book that has nothing to do with web design, but I can’t help mentioning it because I think it is important. It is written by William McDonough and Michael Braungart and is called Cradle to Cradle: Remaking the Way We Make Things. The book is about a new idea called “eco-effectiveness” which I think creates as revolutionary a change in thinking as the change we went through when we read Silent Spring. The beautiful thing is that it doesn’t explain how to be less bad about the environment. It explains how to be good to the environment and create abundance and wealth while being good.