I feel kind of bad now from The Bloggess (language warning whenever The Bloggess is involved) is funny but a perfect reflection of the kind of crazy PR email bloggers receive all the time. Jenny’s tactics are much funnier than my tactic.
This video is worth watching. Starting about half-way through, it gets into mapping public conversation and broadcast media in ways that I think you’ll find fascinating. There are many potential implementations of data mapping like this.