Broadband Use Drops Slightly; Smart Phone Use Climbs

The Pew Research Center released a new survey on home broadband use in 2015 that has implications for web designers. The overall finding is that fewer people have home broadband, while more people rely on their smart phones for Internet access.

The changes are slight, but possibly significant. Home broadband adoption has plateaued. It now stands at 67% of Americans, down slightly from 70% in 2013.

Pew Internet Survey results for movement from broadband toward smartphones

Pew Internet Survey results for movement from broadband toward smartphones. African Americans, those with relatively low household incomes and those living in rural areas show the most change.

The cost of broadband is a major problem cited by many of those surveyed.

The monthly cost of broadband is prohibitive to many

The monthly cost of broadband is prohibitive to 43% of those who do not have it

24% of Americans do not have cable or satellite. 15% are former subscribers who ‘cut the cord.’ Young adults, in particular, expect to be able to use their smartphones to access almost anything they want, apply for jobs, follow the news, access government services and more.

The implications for web designers

  • websites should work well on mobile devices
  • websites should download quickly with a minimal hit on a users data plan

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