Yes, Pinterest Can Help You Grow

I do something a bit eccentric with Pinterest. I keep track of books I read in the two book clubs I belong to. I could be doing better with Pinterest, and I’ll bet you could, too.

Pinterest screen shot of book club board

A screen shot from one of my book club boards at Pinterest.

Are you missing out on the value of Pinterest? Apparently it’s a secret traffic getting, marketing tool known only to women. If you’re missing out, you may suffering from male-Pinterest-blindness, or you may be like me and not yet organized to harness the full potential of this site.

Lauren Bacon, the genius behind Curious for a Living recently posted Why Pinterest is Seriously Valuable (and What It’s Teaching Men in Power). Here’s a small Snippet of what she said.

This morning, I read Kevin Roose’s New York Magazine commentary on Pinterest’s valuation with a familiar combination of amusement and irritation. Now, to be fair, the headline (“It’s Time to Start Taking Pinterest Seriously”) is the worst part – but I’m pretty confident he didn’t write it, so I’ll just shake my fist at that headline writer. (Perhaps New York would consider “It’s Time for Men to Start Taking Pinterest Seriously”?) But the body of the article is frustrating to read, as a woman in tech, because it feels like Roose is having a series of “Aha” moments that he could have had ages ago, if only he’d looked outside his own personal preferences and seen what has been patently obvious to every women I know in the tech sector: Pinterest is a freaking gold mine.

Further, she states,

Tech sector leaders – startup founders, VCs, and so on – need to climb out of their solipsistic holes and start targeting users that aren’t themselves.

There are plenty of convincing facts in this article at Curious for a Living to encourage men to take a look at women’s spaces. I suggest you read every word of it very carefully.

BlogHer’s Master Class

BlogHer, which absolutely pays attention to the needs and habits of women, recently held a Pinterest Master Class. They published the class so that anyone can learn how to make the most of Pinterest as a marketer or a brand.

At BlogHer, we like to share the knowledge. Here is our Pinterest Master Class — a series of three videos equaling an hour of content — all focused on getting the most out of Pinterest. We want to share the expertise we’ve developed with digital influencers — and with brands — who want to learn how to better leverage the enthusiasm of the powerful female consumer for this digital marketing space.

Jory Des Jardins, a co-founder of BlogHer, led the class. The Pinterest Master Class videos are available on BlogHer, YouTube, and right here.

BlogHer Master Class: Harness the Power of Pinterest (Part 1 of 3)

Pinterest Best Practices and Busted Myths (Class 2 of 3)

BlogHer Master Class: Harness the Power of Pinterest (Part 3 of 3)

This session is the most helpful in terms of thinking about how to create and produce images that will work with your blog and bring in traffic from Pinterest.

Pinterest is about getting up to scale with good content. Get organized and start pinning.

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