[Disclosure: I received a free copy of this book from the publisher for this review. Opinions are my own. Links to Amazon are affiliate links. Here is my review policy.]
The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time is by Mark W. Schaefer, published by McGraw Hill (2012). The book’s intended audience is business owners who are new to Twitter. It’s a slim and inexpensive volume that explains the uses and benefits of Twitter from the perspective of growing business and networking.
I wouldn’t suggest that anyone who has been using Twitter for a while bother with it, but for the absolute newbie, it is full of things you need to know. Some of the information is out of date, but it remains a good guide for the business man or woman who wants to take on social media.
For current Twitter users, it may seem strange to imagine that there are still people out there who know nothing about Twitter. But I see such folks in my continuing education classes all the time. My classes are filled with people who are retraining with an eye to working on the web or people who want to do something to improve their business or business web site. Yet many of them are not using Twitter. I could suggest this book as a resource to those students with confidence.
I was put off by the glowing examples of the benefits of Twitter that the author provides. They were personal and anecdotal rather than based on statistics or any hard data. The results for others would certainly vary.
Summary: A very basic guide to Twitter for the new user.
A review by Virginia DeBolt of The Tao of Twitter (rating: 3 stars)