How Lady Gaga Created a Web Marketing Spectacle for Born This Way. I’ve mentioned before how brilliant Sara McLachlan and Justin Bieber were about marketing with new media, but Gaga takes it to the max.
HBO is trying to take advantage of the new options in connecting with fans, too. Check out the interesting things they are doing with HBO Connect. Universities could learn from both Gaga and HBO in terms of connecting with students.
Women 2.0 is featuring a new series of videos on the InConversation part of the site. The videos are interviews with women who have founded tech companies.