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10 red balloons and the Darpa network challenge

Looking for Balloons and Insights to Online Behavior is an absolutely fascinating idea from DARPA, the Pentagon’s research agency. You can win $40,000 by finding 10 red balloons that could be anywhere in the Continental United States.

This is similar to the Wired story involving the attempted vanishing act by Evan Ratliff. Wired only offered $5000 for its social media experiment.

Called the DARPA Network Challenge, registration ended on November 23. The contest itself begins on December 5. The first person to send in the latitude and longitude of all 10 red balloons wins the big bucks. Here’s how DARPA explains what they are up to:

. . . explore the roles the Internet and social networking play in the timely communication, wide-area team-building, and urgent mobilization required to solve broad-scope, time-critical problems.

I can’t wait to see how long it takes real-time social media to put this information together for some lucky winner (or winners, if people decide to cooperate in order to win). You can follow news of the contest on Twitter @DARPA_News.

Stumble it!  


4 Comments

  1. MIT wrote:

    Join the MIT team, invite your friends and you can win money, help
    science, and help charity!

    Find all the information about our approach at
    http://balloon.media.mit.edu/

    THANK YOU AND… GOOD LUCK!

    The MIT Red Balloon Challenge Team

    Thursday, December 3, 2009 at 2:59 pm | Permalink
  2. Thanks so much for the note. I’m one of those vastly overeducated art folks who has no idea how to work her Photoshop. LOL I have a fancy camera that I use as a point and shoot. You would laugh. I keep on keeping on with my stuff and know that some of it works well.

    Thanks again.
    .-= Mage Bailey´s last blog ..Overcompensation =-.

    Thursday, December 3, 2009 at 3:04 pm | Permalink
  3. vdebolt wrote:

    A bunch of geeks from MIT probably stand a great chance of winning. Good luck.

    With social media, however, you don’t have to be a geek. It will be interesting to see who actually ends up kicking butt on this one.

    Thursday, December 3, 2009 at 3:17 pm | Permalink
  4. vdebolt wrote:

    Just a clarification for Web Teacher readers, Mage is referencing an article on photos I wrote as TBG Elder Geek. She left a comment there which prompted me to visit her blog.

    Thursday, December 3, 2009 at 3:20 pm | Permalink

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